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What Makes a Good Search Engine Optimiser?

The date of the first publication: July 10, 2006 SEO is believed to be an easy profession. At first glance, it really is, which is probably why the number of various SEO specialists, SEO professionals...

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Confusing Navigation – the Worst Enemy of Web Usability

The date of the first publication: October 16, 2006 How many times have you looked hesitantly at a website you have just come across, wondering where to go next? Basically, if the navigation of the...

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A Few Secrets of SEO Copywriting

The date of the first publication: October 1, 2004 SEO copywriting is the core of the overall SEO process. If your site contains no copy, search engine spiders will have nothing to work with. If your...

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How to Spend Your SEO Budget

These days, if you would like to have a quality, professional-looking site, you can’t neglect the SEO factor. Being friendly to the search engines has become a must. But how do you properly distribute...

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How I Make an Assessment of a Website for SEO

Very often website owners wonder what exactly is wrong with their websites in terms of SEO. They could have easily fixed the errors all by themselves, but the lack of specific SEO knowledge makes it...

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What to Do if You Suddenly Lose All Your Google Rankings

A few days ago I received a request from one of my former clients: to find out why exactly the Google rankings for his site so drastically dropped and didn’t come back even a month later. I said I...

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Why It Is Wrong to Concentrate on Particular Rankings

For years and years SEO has been perceived as an art of acquiring rankings in the search engines for certain keywords. Well, it’s true, of course, but only up to a point. I believe it’s also a big...

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The Ordeal of Making Your Website Accessible

A few months ago, my dear friend Deb Gell, the owner of the Websavvy Directory and a fellow SuperMod at the IHelpYou forums, offered me help with making my website accessible. Deb knows so much about...

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Good and Bad Clients: an SEO’s Point of View

I have been in this industry for a few years now and I have had everything that goes with it: good experience and bad experience, joy and disappointment, days of frustration and hours of glory. I have...

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What Makes a Website Perfect

As the web grows older, standards applied to the quality of your web presence (especially if you are into business) get enhanced and polished. W3C (The World Wide Web Consortium) keeps issuing more...

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